How we work

BRAND STORY

Your Clever Agent has an entire plan for you; which starts with the brand story. Everything else we do here at Clever Agent is to reinforce your company's brand story. Every post, tweet, snap, etc. reinforces the picture you are trying to create for your company and its brand.

What is a Brand Story? Brand story telling is the most effective way to connect with your audience, appealing to the emotions of your customers and prospects. There are several key components of brand storytelling.

• The reason your company came to be.

• What motivates you and your team to come to work each day.

• Giving your audience an inside look at your company.

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Major brands such as Lego, Coca Cola and Google have become industry icons because of their ability to create a great story for their brand. If you rely only on your product or service, you will become just another “me too” brand that isn’t able to differentiate itself from the others. You have to stand out. 

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EMAIL LIST

Of course it's great that you know what your company's brand story is and how it helps you to better connect with your audience. Now it's time to turn that audience into paying customers! The next step to helping your business grow is to effectively optimize your website and social media for Call-To-Action's (CTA). Engagement is key in getting visitors to become customers! People should buy products and services, not just read and leave.

With this, Clever Agent is given a new purpose: "Generate thousands of leads for very little money."

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POSTING CONTENT

Why is posting content not the first thing to start with in social media marketing? Well that's an easy one for your Clever Agent! Posting content does not do very much when there is over half the general population on Facebook. That's a lot of noise and traffic needed to be filtered through before your business appears on a potential customers phone screen. Content can be automatized to post at routine schedules. But if there's no audience, then there's no point. 

However, the reason for it's placement does not effect the relevancy of its impact. Content posting is one of the cheapest ways to spread your brand throughout your target market. Have your audience do the work for you by posting relevant, entertaining post on a regular basis and watch your following count go through the roof with the help of email list optimization and reinforcing your brand story through it all.