

REAL ESTATE MARKETING

Matching buyers with the right agents.
Mission
As a real estate professional, your number one goal is to help your client with their specific home needs. A client has that same hope. In order to do that though, the assistance of an professional (you) is needed! The problem most clients face is getting one.
Before a buyer can find the perfect home, they must first find an agent just right for them. However, the real estate industry has not fully tapped into the power of social media. With so many agents, mortgage brokers and contractors, it's hard to know who to go with. Most times buyers end up with an agent/officer who just so happened to be assigned to them by a brokerage. That can either go good or bad!
Creating a social presence online tells your story, your personality, and minimizes risk of a bad "client-agent relationship". You have more appeal to your customers when they see you have related interests. It's not about getting all the sales in the world, but instead picking a niche, and dominating that niche. This is the purpose of social media! The age of big businesses with no personalities is coming to an end. People are tired of being "sold" and want to feel a genuine connection with who they do business with. Many agents still believe being broad in their approach will grant them more sales. However, picking a niche secures you in your market, boosting profits.
But where will you find time to do this with an ever growing list of clients?
Gain the advantage over your competition by hiring a social media marketing specialist to manage ALL your social media accounts and WIN your niche!
Goals
It saddens your Clever Agent to hear about the different marketing plans out there. THERE ARE NONE! Seeing a lot of companies posting content with no purpose. It's just playing on your phone when you have no plan behind it! When we post content, we always focus on these 4 elements; asking ourselves questions (score of 0-10) to stay on track.
01.
–VALUE
Why do people value you?
02.
–RARITY
How rare is the content?
03.
–INIMITABLE
How hard is it for a competitor to make the same post?
04.
–NON-SUBSTITUTABLE
Can the client live with out it?

“Where there is no vision, people perish.”
DEVON WOODSON | FOUNDER
Clever Agent is a marketing agency whose focus is matching home buyers & sellers with the businesses they need, by focusing on specific niches instead of irrelevant mass marketing. Your customers want to feel connected. We do that by focusing on your social media. Yet, increasing brand awareness to a large scale through digital marketing. We help real estate professionals of all kinds.
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Mortgage brokers
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Foreclosure
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Short sale
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Luxury
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Loan officers
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FSBO
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More!
Call to schedule an appointment today!
About
location
Birmingham, Michigan
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